In this article, we will talk about the Wix Studio and see its various features, pricing plans, pros and cons, along with other important things you should know.
Wix Studio is a brand-new website builder from Wix. It is an advanced version of Editor X with both a drag-and-drop website builder and a coding environment. This article will help you decide whether it is the right website builder for you.
Table of Contents
What is Wix Studio?
Wix Studio is an advanced website builder that simplifies the complex website development process. Wix Studio is built for agencies and freelancers. However, it can be used by anyone to design stunning websites.
While Wix Studio provides a great drag-and-drop website builder, it also allows developers to dive into advanced coding mode. Developers can use custom codes to build advanced websites using npm, Node.js, APIs, CSS, HTML, and more.
The highlight of Wix Studio is its amazing intersection animations. Wix Studio uses easy-to-use dashboards that allow users to add amazing animations to website elements without diving into a coding aspect of web development.
Wix Studio also comes with the legacy SEO Optimization features of Classic Wix Editor. This allows Wix websites to rank higher on search engines such as Google, Bing, and Yahoo.
Wix Studio allows people who do not know how to write website code to build beautiful websites with much less effort.
Best Features of Wix Studio
In this section, we will look at the best features of Wix Studio in detail. Wix Studio has many amazing features that allow users to build amazing websites with much less effort. Some of the main features of Wix Studio are –
Drag and Drop website builder
Advance Coding environment
Free Shop, Blog, and essential apps
Amazing Pre Built template
Guided SEO Optimization – Wix SEO Wiz
Integrated Marketing Tools
Advanced Animation and Interaction
API integration
npm package integration
Integrated E-Commerce
Easy to use Dashboard
Custom Schema Support
A large collection of free and premium apps
In Built Image Editor
Mega Menu
CMS and dynamic content
Responsive website with editable mobile and tablet site.
Exclusive web design assets
Secure website with free SSL
Let us look at some of the main features of Wix Studio in detail.
Drag and Drop website builder
The reason why Wix is popular among people is because of its easy-to-use drag-and-drop website builder. The Wix Studio has carried on this amazing feature as well.
Screenshot from Wix Studio
Wix Studio has lots of pre-built website design elements such as sections, sliders, input elements, social bars, wireframes, and more. This allows people with little or no knowledge of web design to build beautiful websites using simple drag and drop.
The design elements in Wix Studio are optimized for maximum performance and SEO score.
Advance Coding and CSS Support
One of the best features of Wix Studio is its ability to switch from a drag-and-drop builder to an advanced coding environment.
Screenshot from Wix Studio
Web developers who want to add custom codes, connect APIs, or have much more control over the code of the website can open the Wix Studio Editor in developer mode. This allows web developers to further enhance the Wix Website and add essential codes and services.
Another great feature Wix Studio has added is the CSS support. You can add custom CSS code in Wix Studio in coding mode. As soon as you engage the developer mode, Wix Studio will add a global CSS file to the website where you can add all your custom CSS.
The CSS in Wix Studio works on both Global and individual elements. Each design element already has an assigned CSS class, or you can assign your own unique CSS class to any element.
Mega Menu
One of the most anticipated features of Wix Studio was the Wix Mega Menu. The classic Editor had a serious drawback when it came to website header elements. Users didn’t have a lot of options to make the website header look beautiful.
Screenshot from Wix Studio
However, Wix Studio has changed that by adding Mega Menu to its design element. Mega Menu allows users to add more than just page links in the menu. It can also add design elements such as images, shapes, advanced texts, CSS containers, Flexbox, etc.
Mega Menu adds a much better navigation to the Wix Studio website along with the ability to more conversion.
Animation and Interaction
A brand new feature in Wix Studio is its animation and interaction elements. Wix Studio allows users to add beautiful animation to its section and individual elements without engaging the developer mode.
Screenshot from Wix Studio
Wix Studio achieves this by adding the main controls of the animation effects in an easy-to-use dashboard. Users can set the parameters and settings of the animation using the dashboard.
Wix Studio has the following animation and interaction categories –
Entrance – Triggers when elements enter the viewport
Hover – Animation triggers when visitors hover the mouse on elements
Click – Triggers animation when the element is clicked
Loop – Plays the animation in Loop
Scroll – Plays the animation effect during scroll up and down
Mouse Animation – Animated Interaction with mouse movement
Guided SEO Optimization
Wix studio comes with Wix SEO Wiz just like the Wix classic editor. The SEO Wiz is a fully integrated guided SEO optimization setup that helps users optimize their website for search engine ranking.
SEO Wiz gives instructions on how to optimize the web pages of the Wix Studio website. It also gives a warning about the errors and the potential improvements that will increase the website search ranking.
Furthermore, Wix Studio comes with many integrated SEO features that make it one of the best-optimized website builders in the business. Some great SEO features of Wix Studio are
Integration with SEMRush
Integrated SEO Checklist
In Built Website Audit
Easy Google Search Console connection
In Built URL Redirect Manager
Custom Schema Markup support
Easy to add Robot Meta Tags
Additional Tag Support
Wix Studio has the best SEO setup among all drag-and-drop website builders. Users can easily rank their websites on top of search with its guided system.
Responsive Website with independent website editor for Mobile and Tablet
Screenshot from Wix Studio
A great improvement in Wix Studio compared to the classic editor is its responsive behavior. Wix Studio allows users to create responsive websites with ease. Additionally, Each element in the Wix Studio editor has a responsive property. There are 5 global settings for the responsive behavior of website elements.
Scale Proportionally
Hug
Custom Scale
Fixed and
Wrap
Furthermore, Wix Studio allows users to independently design the website for Mobile, Desktop, and Tablet devices. Wix Studio allows web designers to hide elements for desktop, mobile, and tablet devices. Also, it allows users to add assets individually in different viewports.
CMS and Dynamic Content
One aspect where Wix Studio wins over all other website builder platforms is its content management and dynamic content system.
Screenshot from Wix Studio
Sometimes, users want to show lots of content in an organized manner. Like a collection of properties on sale. By using the CMS and dynamic content, you can show a large amount of content in a fixed layout.
The dynamic content in Wix consists of two main content elements – Collection and Items.
The collection consists of all the items while the item includes detailed data. All items can be linked together for better navigation and SEO.
Integrated Store and Booking services
If you want to sell your products and services online, Wix Studio is a great choice for it. The platform consists of free apps such as Wix Store, Booking, and Online program.
These apps allow business owners to sell their physical and digital products, subscriptions, online courses, or services with ease.
All apps have SEO integration and optimized setups. Unlike most website builders, setting up shop and products in Wix Studio takes minimum time.
Wix Studio Pricing
Wix Studio is a subscription-based website builder service. It offers five levels of subscription plans suitable for all types of business sizes. Wix Studio has a subscription timeline of 1 Month, 1 Year, and 2 Years. Here are the pricing of five subscription levels of Wix Studio –
Basic Plan – $19/Month
Standard Plan – $27/Month
Plus Plan – $34/Month
Elite Plan – $159/Month
Enterprise Plan – Variable Price according to the scale of the website
Let us look at the different pricing plans of Wix Studio and what you will get in each plan. One important thing to notice is that the price of Wix Studio varies according to demographic. Hence the price of the Wix Studio Plan for India will be different from the United States or Japan.
Screenshot from Wix Studio
Here are the How Wix Studio price differs in different countries –
Features of Wix Studio Pricing Plans
Different Wix Studio Plans have different amount of features. Before deciding which plan you should buy, make sure to check the features you need for your business website and whether the Wix Studio plan has those features.
Here is the list of all important features included in different Wix Studio Pricing Plans
Wix Studio provides many features for each of its plans. Depending on the scale of your online website and business, you should choose the plan that suits best your needs.
However, one very important point to notice is that many of the free gifts such as free domain, dropshipping by Modylist, and Product Reviews by Kudobuzz will not be available for Monthly plans. These free perks are only available with yearly and 2-year plans.
Furthermore, Wix Studio also gives handsome discounts with the Yearly and 2-year billing cycles using discounts and reward points that can be used in the next billing cycle or while upgrading a website.
The platform accepts VISA, Mastercard, Discover, PayPal(in certain countries only), and other popular cards.
Wix Studio Promo Code and Discounts
Wix Studio often hosts amazing 50% Off Plans for all its main premium plans for yearly subscriptions. Furthermore, you can use the promo code “Take10” to get 10% Off on Wix Studio.
Wix Studio also offers a 50% discount for students.
You can use the link below to get further discounts on Wix Studio.
Wix Studio Templates
Just like Wix Classic Editor, Wix Studio comes with many pre-built website templates ready to be used.
Screenshot from Wix Studio
However, Compared to Wix Classic Editor, the number of website templates in Wix Studio is far too low.
Wix Studio templates are divided into four main categories – e-commerce, Portfolio, Single Page Websites, and Company Sites.
One good feature of Wix Studio is that it also offers wireframe websites. This wireframe allows users to instantly add text and website assets like images and get a website up and running in no time.
Apart from pre-built Wix Studio website templates, the platform also allows users to create their own custom templates. This is especially good for freelancers and agencies. They can reuse the template to make a website for their client without the need to start the website design from scratch.
Pros and Cons of Wix Studio
Although Wix Studio is an amazing platform for website development, it has some flaws that make one wonder if it fits their needs or not.
For example, while Wix Studio has an easy-to-use drag-and-drop website builder, it heavily depends on JavaScript. This is bad for the SEO of the website.
Let us look at some pros and cons of Wix Studio
The biggest problem with Wix Studio is the performance of its product and blog pages. Due to high dependency on JavaScript, the widgets of Wix Store, Blog, and any other app slow down the website. Thus affecting the SEO and search ranking of the website.
Wix Studio VS Shopify
Choosing a website builder for your business is a very important decision. There are many different website builders available online, each with its own unique capabilities. However, you need to choose the one that fits your requirements.
In this section, let us look at how Wix Studio compares with its closest rival – Shopify.
Comparison
First, let us compare Wix Studio with Shopify. Shopify is a website builder made exclusively for E-commerce. It has many amazing features, apps, templates, and services. Let us see how it compares with Wix Studio.
We will compare both in terms of pricing, features, ease of use, SEO, design, and other factors.
Final Thoughts
Wix Studio is an outstanding platform to build beautiful websites for yourself as well as your clients. The easy-to-use builder, beautiful animation, developer mode, free apps, and features allow anyone to build a great business, blog, or any other type of website.
Wix is famous for listening to the feedback of its customers and actually working on them. Although a few things are lacking in Wix Studio, I personally believe that the platform will continue to improve itself and bring more amazing features in the near future. After all, Wix Studio is still in its rollout phase.
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